Seth Godin:

Well, you know, I get a lot of e-mail everyday — a couple hundred letters — and I saw in the last year or so the tone of it changing. What was happening is, you know, it’s fun to talk about strategy. It’s fun to talk about organizational concepts. But what I discovered that made me quite angry is that a large number of people had been brainwashed and abused, and tricked, and found themselves on a dead end because they had believed something about the system that just wasn’t true. And I felt like I had this moment in time where I could speak up and talk about this shift, and try, maybe just for 5 or 10% of the people who read the book, to push people to make a choice. And that’s all the book is about, is making a choice to stand out as opposed to fit in. Because what I’m seeing everywhere I look is that the people who are making that choice, not only are they more rewarded, but they’re happier.

via Seth Godin on What it Takes to be a Linchpin [INTERVIEW].